Numbers are frequently referenced. Operational statistics support system monitoring. In practice, behaviour often matters more than raw data. Content can be playing, still be ignored. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone are not enough Metrics https://andrewpracticenotes.blogdon.net/observations-on-audience-response-to-digital-screens-55684968