The 2023 live-motion Barbie Film spurred a cultural fad, pushed by Mattel's marketing and advertising partnerships and natural and organic content. What should Mattel's executives do following with their most valuable franchise? And should they prolong their brand name tactic for Barbie to other toy brands? CASE Design Tools https://ivey-case-studies36329.activosblog.com/34978108/not-known-factual-statements-about-ivey-case-studies