Although conventional advertising and marketing might be useful for particular ambitions, its major limitation is measurability. Digital marketing, on the other hand, is actually an umbrella time period to describe on the web marketing tactics of any type, regardless of whether they're considered inbound or outbound. (Note: Per the KPIs https://www.vivanews.gr/i-kalyteri-etaireia-kataskevis-istoselidon-digital-marketing-stin-evropi-einai-elliniki/